This little menu is a collaboration with ︎Costas Theocharis︎ who was the art director, illustrator and also designed the new logo of Baba Au Rum –– house of spirits, one of the world’s best bars. Baba Au Rum is famous for its carefully selected variety of quality and premium spirits, with rum on the spot.
The visual aesthetics of the new menu were influenced by early 20th century modern movements that emerged in Europe –– as a consequence of the industrial revolution. The design approach was not only that of a plain menu, but one of a small edition with narrative structure. The new logo and the spirit list signified, in a festive mood, a new era for the bar, both in time and in content.